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Professional Program in Digital Marketing (AAIM)

ASSK Academy of Internet Marketing (AAIM) is the rapidly growing and pioneering institute dedicated to train would-be Digital Marketers with new age competence and futuristic vision. We teach marketing aspirants how to reach the targeted audience with lesser acquisition cost in the best way possible. Our faculty makes sure that each student becomes a proficient digital marketing expert. After completing this course student will be ready to take the professional challenges in a better way.


The Government of India expected to create a digital architecture for the delivery of services, assist spread digital literacy in the nation and make the citizens of India digitally empowered as a result. Mission of our professional course is to be the essential part of the motivated Digital India Campaign.


Digital India is becoming the prominent vision for the Nation. In this conduct, if all goes according to plan, this concept of Digital India will give great help to the Indian economy. As a result of this economic boost the entire will look towards India with a different perspective. It's an enormous technical accomplishment. This digital advancement can give India exposure to the world. Moreover, a major open door is to grasp the internet services. The initiative has prospered in connecting mammoth number of folks to the Internet. Digital India anticipates to make us a leader in the field of Digital Education.

About Digital Marketing

What is Digital Marketing ?

In basic terms, Digital Marketing is the endorsement of products or brands with the assistance of one or more forms of electronic media. Digital Marketing is different from Traditional Marketing as it involves the use of channels and techniques that facilitate an organization to study marketing campaigns. Professionals working in this field need to understand what is functioning and what isn't – usually in real time.

Who are Digital Marketers in Digital Marketing?

The professionals associated with Digital Marketing are the Digital Marketers. These people scrutinize things like what is being seen? And how frequently and for how much time? They analyses which type of content works and doesn't work, etc. Different marketing channels include wireless text messaging, mobile apps, mobile instant messaging, electronic billboards, podcasts, radio channels and digital television etc.


AAIM Advantages

  • Faculties with decade of experience.
  • Job oriented Industry relevant curriculum.
  • Conceptual training methodology.
  • Project and Lab based training.
  • Demo classes available.
  • Backup classes till one year.
  • Tab will be provided for lab activity.
  • Flexible class timings.
  • 100 % Placement Assistance letter at the time of joining
  • Paid internship for two months after classroom training.

Who Can Join

  • Students who want to upskill in Digital Marketing to explore a wide range of career opportunities.
  • Marketing & Advertising Professionals who need to understand Digital Marketing or get more out of their Digital channels.
  • Small & Medium business owners (Entrepreneurs) who need to maximize online channels for enhancing growth of business visibility and sales.
  • Government Service Professionals or Ministries who want to be up-to-date with the changing trends & form strategies in-tune with changing times and government policies
  • Freelancers – Who wants to enhance earnings.
  • Working professionals from advertising , marketing, information technology, sales, or business development who wants to specialize in Digital Marketing

Module 1: Introduction to Digital Marketing

  • Changing Trends in Digital Marketing
  • Digital Marketing Techniques Overview

Module 2: Website Optimization and Usability

  • Marketing to the Evolving Digital Consumer
  • Conversion Optimized Website Designs

Module 3: Search Engine Marketing (SEM)

  • Google AdWords & Bing Advertising
  • Benefits & Challenges of Display Advertising

Module 4: Digital Display Advertising

  • Remarketing Campaigns
  • Cross Device Marketing

Module 5: YouTube Advertising

Module 6: Social Media Marketing (SMM)

  • Effective Social Media Strategy
  • Paid Campaigns on Social Media Platforms

Module 7: Search Engine Optimization (SEO)

  • Google Algorithm updates
  • White Hat SEO Strategies

Module 8: Mobile Marketing

  • Introduction to Mobile Marketing
  • Google AdWords & Bing Advertising

Module 9: Affiliate Marketing

  • Best affiliate sites for monetization
  • Integrating affiliate strategies into your marketing mix

Module 10: Email Marketing

  • Email Design and Functionality
  • Email Marketing Analytics

Module 11: Lead Generation for Business

Module 12: Web Analytics

  • Understanding Data than Matters
  • Setting up Google Analytics
  • Understanding user data


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