Microsoft Excel Guide For SEO- How To Leverage Excel

Excel for SEO is a written guide to help SEO professionals, and not only, to know the potential of spreadsheets and make the most of this magnificent tool, which everyone has but few can say they really know how to use.

The mastery of basic excel training course in Delhi NCR formulas is fundamental for data analysis. Microsoft Excel is considered the industry standard data analysis software. Knowing how to untangle yourself with cells and functions is useful, willy-nilly an SEO has to do every day with Excel files. Any report we export is a spreadsheet: Google Analytics, Search Console, Screaming Frog, Majestic, SEMrush and so on.

excel training course in Delhi NCR

You can find great tools to improve your SEO strategy. These tools allow you to have all the necessary data on a single page: inbound links, SEO traffic, recurring words, etc. But there is a tool born years ago that continues to guard the favourites folder of an expert SEO.

How to use Excel

In reality, excel training course in Delhi NCR can be used for all Web reporting activities, not just for the SEO strategy. Excel is also necessary to report any action taken over time, a bit like the diary you used to write down all your adventures in the past. How to exploit this software:

  • Cross-check Adwords with Google search results.
  • Positioning Keywords Report.
  • Off page and On page actions report.
  • SEA campaign report.

These are just some of the uses: you can also use the spreadsheet for other purposes, such as creating a blog archive to do Digital PR or actions triggered on Social Media.

  1. Cross-check AdWords – Google

What is a cross-check between Google AdWords and the Google search engine? Well, basically it is a very simple operation: you need to search for keywords of interest to your business  with the Google Keyword Planner tool and compare them in Google search results.

  1. Placement Keyword Report

Once the importance of having all the SEO data and statistics in a single sheet is defined, you can enter on the Excel the data related to the keywords for which to try the positioning. This is a step similar to the previous one, with the difference that here you will report only the statistics data related to the chosen positioning keywords. And not all the keywords you’ve examined. In this way you can quickly and effectively consult the chosen keywords.

  1. Enter the off page actions in Excel

As you well know there are two great strands of SEO activity: on page and off page. In other words, those concerning the optimization of a web page and those related to the work you can do outside the website. In particular, the analysis of resources and the management of incoming links. In this tab created to define the off page activities you have the right space to report all the actions carried out (as the word itself says, off page) the site you are analysing.

  1. SEA campaigns

Another way to enrich your Excel sheet is to write the SEA campaigns in another label, or all those paid campaigns made with Google AdWords.

SEO and Excel strategy: your opinion

How you saw Excel is a great tool to keep track of your actions related to Web Marketing and, specifically, the SEO actions useful for positioning. A tool that if well-organized will make your job easier.

Working in Finance Sector

Working in the banking and finance sector offers a broad range of possibilities within the same area, although specialization is also necessary. Here, we will look at the main job opportunities in the financial sector, how to get there and what profiles are the most demanded.

How to work in the financial sector?

If you are interested in the economy, banking or finance in general and would like to dedicate to it, the first thing is the banking & finance courses. As in all sectors, specialization can be the key to achieving the position we want.

banking

The main studies that can lead you to work in the financial sector are:

  • Degree in finance and accounting.
  • Degree in economics.
  • Degree in Economics and Finance.
  • Degree in Finance, Banking, and Insurance.
  • Degree in Business Administration and Management.
  • Banking and finance diploma

Also, to work in the finance sector, it can also be accessed through other non-economy-related careers, provided that there is specific additional training in the particular field in which it is to be worked (e.g., a mathematician With training in banking products).

Things-that-Everyone-Should-Consider-Before-Entering-the-Banking-Sector

The most demanded profiles in the financial sector

  • The controller of credit risk: they are the ones in charge of analyzing and controlling the credit risk of the Bank Commercial and budgets. The necessary training to access this position is a Master in Banking, economics, and finance or ADE.
  • Risk Analyst: study and monitor the risks that companies may have with banking companies. To work as a risk analyst, you need a master’s degree in Banking or specific training in risk analysis.
  • Technical responsible for personal insurance: they create new products and follow up on the client portfolio. Training is required along with banking and finance diploma.
  • Foreign trade manager advises companies that are customers in financial institutions with their activity in other countries. They are in charge of developing and managing international financing operations and need specific training in Foreign Trade or International Relations.
  • Analyst of risk models: develop mathematical models to apply to risk management in financial institutions. The necessary training is from banking and finance institute is required.
  • Quantitative market risk analyst: they are in charge of managing and developing corporate risk applications. It is needed mathematicians or physicists specializing in investment fund management.
  • IT Technician: develop applications and implement systems. IT training is required for banking.
  • Responsible for product: define the commercial and marketing plan and develop new goods and services. The necessary training is masters in banking or marketing.
  • Compliance Technician: manage and supervise compliance with the laws in force in each department.

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Financial agent: Finally, if you are interested in working in the financial sector, another of the profiles most demanded is that of financial agent, who manage the portfolio of clients independently guiding them in the intermediation of products of the entities in exchange for a commission. You need a master’s degree in banking or financial markets from banking and finance institute.