Excel for SEO is a written guide to help SEO professionals, and not only, to know the potential of spreadsheets and make the most of this magnificent tool, which everyone has but few can say they really know how to use.
The mastery of basic excel training course in Delhi NCR formulas is fundamental for data analysis. Microsoft Excel is considered the industry standard data analysis software. Knowing how to untangle yourself with cells and functions is useful, willy-nilly an SEO has to do every day with Excel files. Any report we export is a spreadsheet: Google Analytics, Search Console, Screaming Frog, Majestic, SEMrush and so on.
You can find great tools to improve your SEO strategy. These tools allow you to have all the necessary data on a single page: inbound links, SEO traffic, recurring words, etc. But there is a tool born years ago that continues to guard the favourites folder of an expert SEO.
How to use Excel
In reality, excel training course in Delhi NCR can be used for all Web reporting activities, not just for the SEO strategy. Excel is also necessary to report any action taken over time, a bit like the diary you used to write down all your adventures in the past. How to exploit this software:
- Cross-check Adwords with Google search results.
- Positioning Keywords Report.
- Off page and On page actions report.
- SEA campaign report.
These are just some of the uses: you can also use the spreadsheet for other purposes, such as creating a blog archive to do Digital PR or actions triggered on Social Media.
- Cross-check AdWords – Google
What is a cross-check between Google AdWords and the Google search engine? Well, basically it is a very simple operation: you need to search for keywords of interest to your business with the Google Keyword Planner tool and compare them in Google search results.
- Placement Keyword Report
Once the importance of having all the SEO data and statistics in a single sheet is defined, you can enter on the Excel the data related to the keywords for which to try the positioning. This is a step similar to the previous one, with the difference that here you will report only the statistics data related to the chosen positioning keywords. And not all the keywords you’ve examined. In this way you can quickly and effectively consult the chosen keywords.
- Enter the off page actions in Excel
As you well know there are two great strands of SEO activity: on page and off page. In other words, those concerning the optimization of a web page and those related to the work you can do outside the website. In particular, the analysis of resources and the management of incoming links. In this tab created to define the off page activities you have the right space to report all the actions carried out (as the word itself says, off page) the site you are analysing.
- SEA campaigns
Another way to enrich your Excel sheet is to write the SEA campaigns in another label, or all those paid campaigns made with Google AdWords.
SEO and Excel strategy: your opinion
How you saw Excel is a great tool to keep track of your actions related to Web Marketing and, specifically, the SEO actions useful for positioning. A tool that if well-organized will make your job easier.