One of the most vital smitten by the digitization bug is banking. We are no longer in the age when where analog systems are favored. Rather we have seen a surge of voice-controlled devices and intelligent assistants such as Alexa and Siri. They have literally changed the norms for how people interact not just with information, but with brands.
It is about time the students of the job oriented banking courses got enlightened on its potential in the financial institutions, which are in the business of building relationships with consumers across channels. There is even a hike in spending among the financial marketers on personalization. But the big loophole has been that of the failure to amalgamate the online and offline touch points into a single experience.
So what makes digital banking so important in present times?
One of the chief factors which makes for a strong case for digital banking in India is the boom in cheap mobile internet data since 2016 in pace that no could foreshadow. Add to that there has been a push in bringing all the quarters of the society under digital banking. Hence the banks in India as well as in abroad have been facilitating chat bots and other interactive methods of banking to hasten customer service. Besides being convenient in terms of time taken, it has also turned to be a fun way of learning about the process of banking.
Financial services within the banking sector have recognized the importance of personalized and consistent customer experiences. Artificial intelligence is another talked about innovation which is now made more transparent and explainable. They are being demonstrated by the use of right data architecture which is easily available for future use.
Therefore, the students of the bank training institute in Delhi must be sound enough in acquiring the knowledge of digital marketing. Though still moving at a relatively slow pace, the institute like ASSK has already set the studies of digital banking on course. These course modules have been structured in a way that it gives the students the most inclusive knowledge about digital banking.